The NFL has partnered with Sleep Number to improve their elite athletes’ performance with proven quality sleep. By measuring biometrics and providing daily insights, the Sleep Number 360® smart bed helps players find their competitive edge.

In this video, we follow Trey Lance on his road to the pros, and hear about his strict upbringing. Spoiler alert: it included a mandatory 8 hours of sleep every night — demanded by his father, which allowed him to sleep better and stay at the top of his game. Trey credits his sleep habits and other healthy daily routines for his consistent performance on and off the field.

A collaborative effort, this project features a collection of footage from multiple production teams. Emily and her team utilized the Amira to capture the cinematic hero shots seen in the commercial, as well as the key audio interview footage that accompanies them.